For an advertising Company email list campaign to be effective. Its organization and implementation must be entrusted to professionals. Algorithm for organizing an advertising campaign. To organize your own advertising campaign . You can use the following algorithm: ° set a goal: it could be building a brand or increasing sales. If the first type of advertising introduces potential customers to your company and products. The second type informs about promotions and sales. ° plan your coverage: with your objective in mind. Think about the type of advertising campaign. Whether it will be regional or local (“spot”). When choosing the duration (intensity) of the advertising impact. Start with how much money you are willing to spend on the campaign Company email list.